Nike and StockX Settle NFT Trademark Dispute, Avoid October Trial

Nike and StockX have reached a settlement in their high-profile legal battle over trademark infringement claims related to sneaker-linked NFTs. The resolution, filed in New York federal court, dismisses all claims with prejudice and cancels a scheduled October jury trial.

The dispute centered on StockX's "Vault" NFTs featuring Nike sneakers, which the sportswear giant argued could mislead consumers into believing it endorsed the digital assets. StockX maintained the tokens simply represented ownership of physical sneakers stored in its vaults.

This case marked a significant moment in the evolving intersection of digital assets and intellectual property rights. The settlement spares both companies from potential reputational damage and avoids setting a legal precedent that could have impacted NFT marketplaces and brand owners alike.